Helping teachers find the right material
For: Teachers Pay Teachers
Timeline: 3 months in 2020
My skills: Interaction & interface design, UX research, Design system management, Creative workshop facilitation
Customer problem and business outcome
Teachers Pay Teachers (TPT) is a two-sided marketplace for teachers to buy and sell materials. A few months before I joined, TPT launched a B2B service, selling subscriptions to schools. These schools must meet specific curriculum standards. Teachers, in turn, must use teaching materials that meet those curriculum standards.
Teachers struggled to find the right content, though. This was an impactful and urgent opportunity that I helped define with research. Before the new school year started, I designed and helped launch major redesigns to the search and discovery experience. This new teacher experience helped improve B2B acquisition and retention.
Work artifacts
Mapping solutions to our target opportunity
The product manager and I managed an opportunity solution tree across our product scope. From that map, we prioritized potential solutions for this opportunity with other teammates. I facilitated workshops to help the team visualize these possibilities, so we could better decide and move forward together. I provided an overview and hub for the team in Figma that helped us stay focused, which you can see here.
Exploring concepts and the limits of our UI patterns
Running experiments and applying research insights
I defined research goals and facilitated user interviews for both generative and evaluative studies. We ran small sample size studies every two weeks. I also analyzed funnel data and planned multivariate tests.
Communicating with engineers and sequencing launch
