Envisioning a new kind of retirement account
For: Benjamin
Timeline: 8 weeks in 2019
My skills: Interface & interaction design, Branding, Copywriting
I designed this new concept in retirement fintech with its founder. I defined Benjamin's initial customer segment, guiding the startup team through customer interviews. Then I helped them envision the product and brand so they could secure investment and go to market.
![Non-mobile landing page design](../../img/benjamin/landing-page.png)
![Task flow of an MVP customer experience](../../img/benjamin/mvp-flow.png)
![Mobile app designs](../../img/benjamin/mvp-app-screens.png)