Jamie Caloras

Envisioning a new kind of retirement account

An outline squiggle that Jamie quickly traced from his green Persion rug

For: Benjamin
Timeline: 8 weeks in 2019
My skills: Interface & interaction design, Branding, Copywriting

I designed this new concept in retirement fintech with its founder. I defined Benjamin's initial customer segment, guiding the startup team through customer interviews. Then I helped them envision the product and brand so they could secure investment and go to market.

Non-mobile landing page design Task flow of an MVP customer experience Mobile app designs
Browse more work